Guide - Dictionary of concepts

CAWI – Computer Assisted Web Interview

In many cases, the results of a survey will be credible only after examining and analyzing the response of a large group of respondents. An excellent method to reach a large group of people in an easy and quick way is to conduct a CAWI (Computer Assisted Web Interview) survey, ie a survey in which the respondent is asked to complete the questionnaire in electronic form.

Easy + fast + modern = CAWI survey

Research via the Internet differs from other methods by its simplicity – the user has access to them directly through a web browser (links to surveys can be sent to the e-mail in the newsletter or placed directly on the company’s website). Ready questionnaires can be delivered to thousands of users at the same time, thanks to which it is possible to collect large amounts of data. In addition to the text, CAWI surveys may include graphics, video or sounds, which increases their attractiveness and usability.

Other advantages of the method include:

  • reducing costs (once the questionnaire prepared can be sent to a large group of respondents),
  • no need for direct contact,
  • eliminating the risk of making mistakes, both by the interviewer and the respondent (simple method of filling in, instruction).

Surveys using the CAWI method can be created quickly using ready-made templates prepared by specialists using the most effective questionnaire tools.

Be careful…

The main disadvantage of online surveys is the lack of direct contact with the respondent, and therefore the risk that the test is completed by another person or one man is impersonating several respondents. There are, of course, ways to limit such practices, e.g. by being able to complete a questionnaire only once from a given device.

Such safeguards can be included in surveys created on the Startquestion platform. We offer a number of safeguards against impersonation of respondents, including questionnaire protected by a password, single or multiple use token and identification of respondents.

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